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Over 40 years
Experience as a Journalist, Editor, Publicist,
Publisher for California's most prestigious business publications. Max J. Kerstein has
been involved as an editor and publisher of the Beverage Bulletin in Southern California
from 1958 through 1997. His knowledge of the beverage alcohol market is extensive.
Kerstein has organized and hosted through his newspaper
an annual Southern California chain store seminar featuring major chain
store buyers as guest speakers from 1968 to 1983. He is also a proven
research specialist, creating an annual distilled spirits market analysis
for industry from 1970 to 1985, in addition to annual post holiday surveys
of holiday spirits sales.
He has in-depth knowledge and understanding of California ABC liquor laws, rules and
regulations although he is not an attorney. He has extensive resources of
information and references for individuals who are in need of experts in the arena of law,
marketing, sales, demographics, distribution and production in addition to himself.
Kerstein also can assist individuals in understanding California state and local laws
related to land use requirements necessary for development of on-side businesses in the
state. He has experts who can provide legal assistance as it relates to forming a business
partnership from a corporation to a joint venture including the negotiation of land
transactions to leases. Kerstein understands the distribution patterns of the California
market and the complexity of introducing beverage alcohol products to the marketplace and
successfully achieving distribution. He is an Advertising professional having worked with
advertising agencies for many years prior to becoming an editor and publisher. Kerstein is
a proven journalist, writer, publicist and consultant.
He has traveled throughout the country extensively over the years presenting seminars and
overviews of the market to major corporations throughout the nation who wish to
better understand the California market, its radical demographic changes and unique retail
competitive position. Kerstein understands the political position and problems facing
marketers of alcohol products as it relates to consumption, over-indulgence, minor persons
under 21 years of age, illegal business practices involving companies, sales personnel and
retail merchants.
For additional information Kerstein can be reached by E-Mail at:
Max Kerstein or can be reached by writing to:
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- Legal Resources
- Market Demographics
- Regulatory
- Real Estate
- Distilled spirits
- Beer
- Wine
- Quality Service
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